Science shows women say four times as many words as men every day – nearly 20,000 words by the time we go to bed at night. And that doesn’t include the words we’re thinking about or typing into our computer!

What are women talking about? Besides our family and friends, we are talking about brands. What brands we like, what we don’t like . . . and what brands we think other women should be using. Which is why it’s so important for brands to get into the conversations that women are having. In fact, according to the London School of Economics, brands with the most conversations in their category grow four times faster than the category average. And, according to a study by Bain, increasing conversations about your brand by just 12% can double sales growth.

So if you’re wondering how important social media is in your marketing mix, the answer is VERY important if you want to increase your conversations. Women tend to trust other women’s opinions more than media and other “expert sources”  . . .  even if the opinions come from women they don’t know. Women use social media sites like Facebook, Twitter and shopping feedback sites more than ever to gather information about your brand. It’s important you listen to and use these ever-increasing media to improve her overall brand experience – and more importantly, to improve your brand’s bottom line.

This entry was posted on Tuesday, July 27th, 2010 @ 7:31 am on the category Sharon Carleton, at work. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.