Science shows women say four times as many words as men every day – nearly 20,000 words by the time we go to bed at night. And that doesn’t include the words we’re thinking about or typing into our computer!
What are women talking about? Besides our family and friends, we are talking about brands. What [...]

The female market remains elusive to electronics giant Best Buy. Even after the “Jill initiative” in 2006, which featured friendlier store environments and personal sales assistants trained to determine how technology fits into your lifestyle, competitors like Wal-Mart and Amazon have cornered the women’s electronics market.
So, why does Best Buy, a brand that traditionally goes [...]

Educated incapacity leads to confused customers
We recently attended a conference where one of the speakers suggested that marketers need to actively acknowledge and address “educated incapacity.” She defined educated incapacity as knowing so much about a product or service that you simply can’t see it any other way, holding you back from understanding it from [...]