Archive for June, 2010

Google sidewiki

June 24th, 2010

Like it or not, your customers are talking. And thanks to the introduction of tools such as Google’s sidewiki, it’s easier than ever for them to tell others exactly what they think of you and your brand.
In case you’re not familiar, Google sidewiki allows anyone to leave comments about pages as they surf the Web. [...]

Creative Kid Clutter

June 21st, 2010

As a Creative Director and former designer, I love that my children love to do art. Because I’m a working mom, most of it’s done at daycare.
There is nothing better than seeing the pride my 3-year-old takes in her creations. And, even though I think it’s a bit crazy that my daycare does art with [...]

Ms. Smith Sex & the City Premier

June 15th, 2010

Check out the photos from our Sex and the City premier party, which included the launch of our re-branded marketing to women division – Ms. Smith. What a fabulous night!

Swagger Wagon

June 10th, 2010

I’m looking for a new vehicle. The dreaded hunt has begun. My 1-year-old twins have graduated to “big girl” car seats, and my once-cute CRV has become much too cramped to carry any additional adult passengers. I immediately thought we would get an SUV, but I’m having second thoughts. I have two friends who have [...]

Scott or not?

June 4th, 2010

In an effort to revitalize, Kimberly-Clark has launched a new campaign for Scott paper products that personalizes the brand. This seems like an excellent idea. I mean, women LOVE when brands are personable and friendly.
And Scott could use a change. It’s one brand that has taken a hit in the down economy. According to Brandweek, [...]