Last week I was at a conference and heard Marian Salzman speak. Marian’s a Futurist who studies trends in social media and technology and how it affects the world we live in.
One of the most provocative ideas she suggested was centered on the Kindle. She admitted when it was first released she thought it was [...]

If you’re looking for a great marketing to women read, check out Bridget Brennan’s book, Why She Buys. She does an excellent  job of explaining the basics, and has lots of great tips for marketers.
One of the best points Brennan makes is that customer service IS marketing. If you are marketing to women and are [...]

If your product or service doesn’t enhance the life of your female customer, you might as well give up now.
Women are the most time-starved creatures on the planet. We want to hire your brand so we can delegate items on our never-ending to-do list. And women follow a mantra one of my former managers used [...]

As a mom with children in grade school, I am hassled all day long with dozens and dozens of e-mails from various parents. The chain starts simply, usually with an e-mail from a room mother that goes something like this: ”The Valentine’s party is this week. Please let me know what you can bring from this [...]