Some companies are finally getting it. Women are their customers. Women want to see real-life people, and humor is a great way to reach them. The latest trend to reach the female consumer seems to be the “quirky couple.”
One of the first and most successful advertisers to do it was Sonic.

And now others are following [...]

Since the birth of my twin girls 10 months ago, my husband and I have been feeling as if our cozy home has been caving in around us. With the addition of two high chairs, two cribs, two jumpers … well, you get the idea. Our house, which was so perfect for the two of [...]

I love to see direct-mail marketers implement smart marketing to women strategies. One of my most recent favorites is J. Crew’s use of real women in their March catalog.
The retailer selected nine inspiring women to sport its clothes in the catalog, which features small notes about each woman and their lives. It’s brilliant because women [...]

Building brand loyalty with women is all about paying attention to the details. The female brain is hard-wired to notice details, and we really, really CARE about them.
You see, when a woman interacts with your brand, she is measuring it in her mind. Think of it as a bar chart in her head .

She may [...]