As more and more women tighten their purse strings because of the economy, companies keep hoping for a light at the end of the tunnel. Even when things start to improve, the chance that female consumers will return to their “normal” spending habits is slim.
Why? Women are scared.
According to Nielsen:
• Only 11% of women are [...]
I recently purchased a Flip video camera and am loving it! For those of you who may not be familiar with the Flip video cameras, they are small, easy-to-use video cameras that are about the size of a digital camera. They have a built-in microphone, record with the touch of a button, and connect to [...]
Last night a woman from my neighborhood and her children – and several of her children’s friends – showed up at our door with our labradoodle, Duke, on the end of a leash. Apparently, Duke tested the electric fence line enough to know that the battery had died in his collar. So he decided it [...]
Like many women, I feel guilt. Sometimes it’s because I ate dessert after dinner. Sometimes it’s because I let my daughter watch television. Sometimes it’s because I didn’t take the dogs for a walk. Thankfully, marketers are finally understanding this ever-present emotion. Frito-Lay even developed an entire campaign around women’s guilt. A brilliant campaign if [...]
I attended the ICAN Women’s Leadership Conference last week where Omaha’s greatest female leaders come together each year for a day of shameless female bonding and empowerment.
The day was wonderful. National finance expert Suze Orman gave an inspiring talk about how powerful we are as women. She was followed by another profound yet amazingly fresh, [...]
As a writer, I love when I come across products that encourage creative writing, especially for kids. Writing can have a big impact on a child’s education. That’s why I was so excited to learn about Tikatok.com.
Tikatok.com, founded by two moms, is an online destination where kids can use their imagination and turn their ideas [...]
If you work at an agency or marketing department, chances are your clients or manager have asked you to come up with an innovative offer similar to Hyundai’s Assurance. This warranty allows consumers to purchase a Hyundai and if they lose their income in the next year, Hyundai will make their payments for up to [...]
