Like many people, I originally didn’t buy into the concept of Twitter. I mean, the name itself just doesn’t sound credible. I thought it was something that teenagers would use and that it would be popular for about a month and that would be the end of it.
Then came the notorious Motrin advertising debacle last [...]

In a push to corner more of the women’s snack market, Frito-Lay has come up with an innovative campaign surrounding it’s Baked products. According to an article in The New York Times, Frito-Lay researched women’s feelings about snacking and guilt to produce new packaging, new flavors and a new ad campaign.
They’ve also created a microsite, [...]

A lot of companies are cutting travel and conferences from their budgets due to the economic situation. But if you happen to have some money in your budget and are looking for a conference for the high-performing women on your team, I would highly recommend the 2009 ICAN Women’s Leadership Conference.
It’s not only local, it’s [...]

In today’s world, green is the new black. And my husband and I really enjoy finding new ways to be environmentally friendly in our lives. OK, so the truth is, he’s super-duper into the green movement. He recycles everything – even cuts bits of cardboard off of packaging as to not waste. I’m definitely into [...]