Archive for June, 2008

The real question is, can the Electrolux appliances make me as rich and skinny as Kelly Ripa?

June 27th, 2008

If you haven’t seen the new Electrolux campaign with Kelly Ripa, I’m curious what your opinion is.
[youtube:http://www.youtube.com/watch?v=PDBMHz1Dthw 425 344]
From a marketing to women standpoint, Electrolux is doing something right. They are focusing on saving you time. I would actually really LOVE it if my stovetop boiled water in 90 minutes.
But, to me, it falls a [...]

The least rewarding rewards program

June 10th, 2008

Can I vent a second about punch card rewards programs? My hair care products store has one. They give me punches until I have spent something ridiculous like $750 at their store and then give me $1.00 off my next purchase.
Okay, I’m exaggerating . . . maybe I’m just cranky about the punch card itself. [...]

Family crisis communications

June 3rd, 2008

It is a regular love fest on the weekends in my neighborhood. The neighbors hang out, drink margaritas, grill hot dogs, toast s’mores and hand out Popsicle after Popsicle until the kids spiral into a sugar induced stupor.
All of that summer backyard fun maybe in jeopardy. I came home from work to find a message [...]