When I was pregnant with my first daughter I received a “Little Giraffe” travel blankie at one of my showers. At the time I thought it was an odd gift because it’s just a little 14 x 14 square. My friend guaranteed me that not only would my baby love it, but I [...]
Congratulations to Betsy Pérez, fellow blogger and SheHive creative director, whose publication design is featured in this issue of PINK Magazine! Check out her fabulous work at the ICAN site . (Register for the Women’s Leadership Conference while you’re there!)
Although I love technology and the constant connection to everyone, everywhere, the constant sitting throughout my career as a professional emailer is killing my back. So what did I decide to do about it? Sit back down at the computer and start Googling of course.
My first stop is the Cleveland Clinic, which offers some helpful [...]
Recently, we completed an advertorial for a client that involved profiles of 8 women. Each woman had a portrait that accompanied the story.
We went to great lengths to make these portraits beautiful. We wanted each woman profiled to feel like it was the best picture she’d ever seen of herself. We hired a top-notch photographer [...]
Listen and learn, mall retailers. If you’re targeting Moms, make sure the mall you’re in has nice facilities. Yes, the toilet and its surroundings are one of the details you should be very concerned about before you sign any sort of lease.
The best example I’ve ever seen and experienced was at Jordan Creek Mall in [...]
The question we get asked most often at our Marketing to Women seminars is, “Do you really believe women make the majority of household buying decisions?”
“Hmmm,” I think, “How should I answer this?”
Should I respond with the stats? For years, we have seen survey after survey stating women make 75% of household purchasing decisions . [...]
I’ve read two great business books in the past few months. The first is “The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees)” by Patrick M. Lencioni. The second is “Listening With Empathy, Creating Genuine Connections with Customers and Colleagues” by John Selby.
Both are great books that talk about connecting [...]
It all started when my college-age brother-in-law suggested I try a new game he downloaded on his cell phone called Diner Dash. The game launches you into a virtual restaurant where you play a server. Your goal is to keep your customers happy by seating them, taking orders, serving food and cleaning up. A few [...]
I have a problem. No matter how I try, I can’t seem to get everything I need into my carry-on bag in order to actually carry it on for business trips. It’s the running shoes (that I don’t end up using) and the toiletries that get me every time.
My colleague Ellie, on the other hand, [...]
