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	<title>Take it from her</title>
	<link>http://blog.mssmithmarketing.com</link>
	<description>A blog on Marketing to Women</description>
	<lastBuildDate>Tue, 27 Jul 2010 14:31:50 +0000</lastBuildDate>
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		<title>Brands Need to Get Into Her Conversations</title>
		<description><![CDATA[Science shows women say four times as many words as men every day &#8211; nearly 20,000 words by the time we go to bed at night. And that doesn&#8217;t include the words we&#8217;re thinking about or typing into our computer!
What are women talking about? Besides our family and friends, we are talking about brands. What [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=647</link>
			</item>
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		<title>Best Buy Goes After Women (again)</title>
		<description><![CDATA[The female market remains elusive to electronics giant Best Buy. Even after the &#8220;Jill initiative&#8221; in 2006, which featured friendlier store environments and personal sales assistants trained to determine how technology fits into your lifestyle, competitors like Wal-Mart and Amazon have cornered the women&#8217;s electronics market.
So, why does Best Buy, a brand that traditionally goes [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=636</link>
			</item>
	<item>
		<title>ETF WTF?</title>
		<description><![CDATA[Educated incapacity leads to confused customers
We recently attended a conference where one of the speakers suggested that marketers need to actively acknowledge and address “educated incapacity.” She defined educated incapacity as knowing so much about a product or service that you simply can’t see it any other way, holding you back from understanding it from [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=628</link>
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		<title>Google sidewiki</title>
		<description><![CDATA[Like it or not, your customers are talking. And thanks to the introduction of tools such as Google’s sidewiki, it’s easier than ever for them to tell others exactly what they think of you and your brand.
In case you’re not familiar, Google sidewiki allows anyone to leave comments about pages as they surf the Web. [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=614</link>
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		<title>Creative Kid Clutter</title>
		<description><![CDATA[As a Creative Director and former designer, I love that my children love to do art. Because I’m a working mom, most of it’s done at daycare.
There is nothing better than seeing the pride my 3-year-old takes in her creations. And, even though I think it’s a bit crazy that my daycare does art with [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=605</link>
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		<title>Ms. Smith Sex &amp; the City Premier</title>
		<description><![CDATA[Check out the photos from our Sex and the City premier party, which included the launch of our re-branded marketing to women division &#8211; Ms. Smith. What a fabulous night!

]]></description>
		<link>http://blog.mssmithmarketing.com/?p=598</link>
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		<title>Swagger Wagon</title>
		<description><![CDATA[I’m looking for a new vehicle. The dreaded hunt has begun. My 1-year-old twins have graduated to “big girl” car seats, and my once-cute CRV has become much too cramped to carry any additional adult passengers. I immediately thought we would get an SUV, but I’m having second thoughts. I have two friends who have [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=593</link>
			</item>
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		<title>Scott or not?</title>
		<description><![CDATA[In an effort to revitalize, Kimberly-Clark has launched a new campaign for Scott paper products that personalizes the brand. This seems like an excellent idea. I mean, women LOVE when brands are personable and friendly.
And Scott could use a change. It’s one brand that has taken a hit in the down economy. According to Brandweek, [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=586</link>
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	<item>
		<title>I Lost My Kindle</title>
		<description><![CDATA[And now I&#8217;m worried I won&#8217;t get it back. It&#8217;s either in the hands of another frequent flier who is eager to put the latest novel from John Grisham on my Amazon account …. or it&#8217;s in American Airways&#8217; lost-and-found. Or worse, it&#8217;s already in the airline’s lost-and-found superstore – where they sell off things [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=577</link>
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		<title>Kindle – The new way to educate our youth?</title>
		<description><![CDATA[Last week I was at a conference and heard Marian Salzman speak. Marian’s a Futurist who studies trends in social media and technology and how it affects the world we live in.
One of the most provocative ideas she suggested was centered on the Kindle. She admitted when it was first released she thought it was [...]]]></description>
		<link>http://blog.mssmithmarketing.com/?p=573</link>
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