Educated incapacity leads to confused customers
We recently attended a conference where one of the speakers suggested that marketers need to actively acknowledge and address “educated incapacity.” She defined educated incapacity as knowing so much about a product or service that you simply can’t see it any other way, holding you back from understanding it from [...]

Like it or not, your customers are talking. And thanks to the introduction of tools such as Google’s sidewiki, it’s easier than ever for them to tell others exactly what they think of you and your brand.
In case you’re not familiar, Google sidewiki allows anyone to leave comments about pages as they surf the Web. [...]

If you work at an agency or marketing department, chances are your clients or manager have asked you to come up with an innovative offer similar to Hyundai’s Assurance. This warranty allows consumers to purchase a Hyundai and if they lose their income in the next year, Hyundai will make their payments for up to [...]

I recently attended a technology presentation that a couple of women from our agency gave to a local women’s networking group. I consider myself somewhat technologically savvy in terms of knowing what’s hot – when it comes to actually using it, that’s a different story – but the one product I had never heard of [...]

A lot of companies are cutting travel and conferences from their budgets due to the economic situation. But if you happen to have some money in your budget and are looking for a conference for the high-performing women on your team, I would highly recommend the 2009 ICAN Women’s Leadership Conference.
It’s not only local, it’s [...]

After watching Fast Food Nation, I swore I would never feed my children fast food, but over the holidays I found myself driving through McDonalds more than once. At the time I thought I was being good by ordering apples over fries. But after finding an apple in the car seat several hours [...]

I was recently on a business trip with a couple co-workers and throughout the course of the two-day trip we all caught ourselves plotting how we were going to tell our spouses that after being gone for several days, we also had a client outing and agency event later that same week.
Our strategies:

Pretend you dread [...]

When I was pregnant with my first daughter I received a “Little Giraffe” travel blankie at one of my showers. At the time I thought it was an odd gift because it’s just a little 14 x 14 square. My friend guaranteed me that not only would my baby love it, but I [...]

I feel like a teenager with a MySpace account, except 17-year-olds are chatting with friends and posting incriminating photos. I’m not one for social networking (mainly because I don’t have the time), but I’ve recently found myself obsessed with LinkedIn.
It always starts as a simple email. An invite. I accept the invite, thinking it will [...]