The female market remains elusive to electronics giant Best Buy. Even after the “Jill initiative” in 2006, which featured friendlier store environments and personal sales assistants trained to determine how technology fits into your lifestyle, competitors like Wal-Mart and Amazon have cornered the women’s electronics market.
So, why does Best Buy, a brand that traditionally goes [...]
As a Creative Director and former designer, I love that my children love to do art. Because I’m a working mom, most of it’s done at daycare.
There is nothing better than seeing the pride my 3-year-old takes in her creations. And, even though I think it’s a bit crazy that my daycare does art with [...]
In an effort to revitalize, Kimberly-Clark has launched a new campaign for Scott paper products that personalizes the brand. This seems like an excellent idea. I mean, women LOVE when brands are personable and friendly.
And Scott could use a change. It’s one brand that has taken a hit in the down economy. According to Brandweek, [...]
If you’re looking for a great marketing to women read, check out Bridget Brennan’s book, Why She Buys. She does an excellent job of explaining the basics, and has lots of great tips for marketers.
One of the best points Brennan makes is that customer service IS marketing. If you are marketing to women and are [...]
If your product or service doesn’t enhance the life of your female customer, you might as well give up now.
Women are the most time-starved creatures on the planet. We want to hire your brand so we can delegate items on our never-ending to-do list. And women follow a mantra one of my former managers used [...]
Some companies are finally getting it. Women are their customers. Women want to see real-life people, and humor is a great way to reach them. The latest trend to reach the female consumer seems to be the “quirky couple.”
One of the first and most successful advertisers to do it was Sonic.
And now others are following [...]
I love to see direct-mail marketers implement smart marketing to women strategies. One of my most recent favorites is J. Crew’s use of real women in their March catalog.
The retailer selected nine inspiring women to sport its clothes in the catalog, which features small notes about each woman and their lives. It’s brilliant because women [...]
Building brand loyalty with women is all about paying attention to the details. The female brain is hard-wired to notice details, and we really, really CARE about them.
You see, when a woman interacts with your brand, she is measuring it in her mind. Think of it as a bar chart in her head .
She may [...]
As more and more women tighten their purse strings because of the economy, companies keep hoping for a light at the end of the tunnel. Even when things start to improve, the chance that female consumers will return to their “normal” spending habits is slim.
Why? Women are scared.
According to Nielsen:
• Only 11% of women are [...]
Like many women, I feel guilt. Sometimes it’s because I ate dessert after dinner. Sometimes it’s because I let my daughter watch television. Sometimes it’s because I didn’t take the dogs for a walk. Thankfully, marketers are finally understanding this ever-present emotion. Frito-Lay even developed an entire campaign around women’s guilt. A brilliant campaign if [...]
