Science shows women say four times as many words as men every day – nearly 20,000 words by the time we go to bed at night. And that doesn’t include the words we’re thinking about or typing into our computer!
What are women talking about? Besides our family and friends, we are talking about brands. What [...]

The female market remains elusive to electronics giant Best Buy. Even after the “Jill initiative” in 2006, which featured friendlier store environments and personal sales assistants trained to determine how technology fits into your lifestyle, competitors like Wal-Mart and Amazon have cornered the women’s electronics market.
So, why does Best Buy, a brand that traditionally goes [...]

Educated incapacity leads to confused customers
We recently attended a conference where one of the speakers suggested that marketers need to actively acknowledge and address “educated incapacity.” She defined educated incapacity as knowing so much about a product or service that you simply can’t see it any other way, holding you back from understanding it from [...]

Like it or not, your customers are talking. And thanks to the introduction of tools such as Google’s sidewiki, it’s easier than ever for them to tell others exactly what they think of you and your brand.
In case you’re not familiar, Google sidewiki allows anyone to leave comments about pages as they surf the Web. [...]

Check out the photos from our Sex and the City premier party, which included the launch of our re-branded marketing to women division – Ms. Smith. What a fabulous night!

I’m looking for a new vehicle. The dreaded hunt has begun. My 1-year-old twins have graduated to “big girl” car seats, and my once-cute CRV has become much too cramped to carry any additional adult passengers. I immediately thought we would get an SUV, but I’m having second thoughts. I have two friends who have [...]

In an effort to revitalize, Kimberly-Clark has launched a new campaign for Scott paper products that personalizes the brand. This seems like an excellent idea. I mean, women LOVE when brands are personable and friendly.
And Scott could use a change. It’s one brand that has taken a hit in the down economy. According to Brandweek, [...]

Last week I was at a conference and heard Marian Salzman speak. Marian’s a Futurist who studies trends in social media and technology and how it affects the world we live in.
One of the most provocative ideas she suggested was centered on the Kindle. She admitted when it was first released she thought it was [...]

It’s official: The Twitter revolution is under way. At this point, most of you have likely heard of Twitter, a microblogging site that enables quick, real-time updates in 140 characters or less. In a nutshell, that’s Twitter. Short, sweet and harmless, right?
Well, all of it but the harmless part is accurate. The truth is, Twitter [...]

I attended the ICAN Women’s Leadership Conference last week where Omaha’s greatest female leaders come together each year for a day of shameless female bonding and empowerment.
The day was wonderful. National finance expert Suze Orman gave an inspiring talk about how powerful we are as women.  She was followed by another profound yet amazingly fresh, [...]