Archive for the 'Sharon Carleton' Category

Brands Need to Get Into Her Conversations

July 27th, 2010

Science shows women say four times as many words as men every day – nearly 20,000 words by the time we go to bed at night. And that doesn’t include the words we’re thinking about or typing into our computer!
What are women talking about? Besides our family and friends, we are talking about brands. What [...]

I Lost My Kindle

May 24th, 2010

And now I’m worried I won’t get it back. It’s either in the hands of another frequent flier who is eager to put the latest novel from John Grisham on my Amazon account …. or it’s in American Airways’ lost-and-found. Or worse, it’s already in the airline’s lost-and-found superstore – where they sell off things [...]

Stop the E-mail Madness!

April 2nd, 2010

As a mom with children in grade school, I am hassled all day long with dozens and dozens of e-mails from various parents. The chain starts simply, usually with an e-mail from a room mother that goes something like this: ”The Valentine’s party is this week. Please let me know what you can bring from this [...]

Note To Self: Shoot for the 34% Early Majority

February 5th, 2010

I’ve always been an early adopter of products. Actually, when I look at the Product Diffusion Curve, I may even fall into the 2.5% group Innovators who inevitably end up “working out the kinks” for manufacturers. Which is why I have a 22-pound iPod on my desk right now . . . because I bought [...]

ESPN For Kids

January 14th, 2010

I have a nine-year-old son. When he was younger and more dependent, I dreamt of the days when he would grow up and spend his time at home doing one of three things:
1. Running carefree outdoors
2. Reading
3. Conversing intelligently with his dad and me about current events
Of course, now that he’s old enough to know [...]

I Heart Target Corp. (Again)

January 7th, 2010

I actually had to break the “no work talk at home” rule last night  . . . (okay, when don’t I break that rule?) . . . to go on and on about the marketing brilliance of Target Corp. Have you seen the latest headline? Target is testing the warehouse club shopping concept, without the [...]

The search is over!

May 8th, 2009

To me, the most enjoyable part of working out (besides being able to fit into my clothes), is listening to music on my iPod. But the most annoying thing about working out is constantly stopping to put my iPod earbuds back into my ears.
I’ve tried to solve the problem. I tried several different brands of [...]

Lost-n-Found

April 20th, 2009

Last night a woman from my neighborhood and her children – and several of her children’s friends – showed up at our door with our labradoodle, Duke, on the end of a leash. Apparently, Duke tested the electric fence line enough to know that the battery had died in his collar. So he decided it [...]

Gimme a high five for social media

March 19th, 2009

One of my co-workers recently returned from a social media conference with all kinds of upcoming trends according to “the experts.” One such trend involves pocket-sized, big-eyed animals called Pokens, which apparently have taken Europe by storm. (Please note: Do not confuse Pokens with Pokémon, which apparently takes every kindergarten classroom by storm every year.)

To [...]

Financial Literacy for 2009

January 23rd, 2009

I’m so excited to have the first post in 2009! So sad that’s it’s already mid-January and our first post is just going up. But, it’s an important one: What to do with your money to feel secure in 2009. Suze Orman’s new book, Suze’s Orman’s 2009 Action Plan, is a practical must-read for anyone who [...]