If you’re looking for a great marketing to women read, check out Bridget Brennan’s book, Why She Buys. She does an excellent job of explaining the basics, and has lots of great tips for marketers.
One of the best points Brennan makes is that customer service IS marketing. If you are marketing to women and are [...]
Some companies are finally getting it. Women are their customers. Women want to see real-life people, and humor is a great way to reach them. The latest trend to reach the female consumer seems to be the “quirky couple.”
One of the first and most successful advertisers to do it was Sonic.
And now others are following [...]
I love to see direct-mail marketers implement smart marketing to women strategies. One of my most recent favorites is J. Crew’s use of real women in their March catalog.
The retailer selected nine inspiring women to sport its clothes in the catalog, which features small notes about each woman and their lives. It’s brilliant because women [...]
Building brand loyalty with women is all about paying attention to the details. The female brain is hard-wired to notice details, and we really, really CARE about them.
You see, when a woman interacts with your brand, she is measuring it in her mind. Think of it as a bar chart in her head .
She may [...]
Samsung created a viral marketing piece that issued a challenge to all YouTube users: Figure out how they made a camera phone disappear without edits or special effects. The video was shot entirely with the new Samsung i8910 Omnia HD camera phone and features an ordinary man pulling off a little hocus pocus. Now, I’d [...]
I’ll admit as a new dog owner, I’m pretty obsessed over my pup. Everything she does seems to be oh-too-cute and oh-so-funny. She already has 15+ toys, bags and bags of treats and all those little extras that no pet probably needs. So needless to say, I’m all about the pet overindulgence. But I’m not [...]
As more and more women tighten their purse strings because of the economy, companies keep hoping for a light at the end of the tunnel. Even when things start to improve, the chance that female consumers will return to their “normal” spending habits is slim.
Why? Women are scared.
According to Nielsen:
• Only 11% of women are [...]
If you work at an agency or marketing department, chances are your clients or manager have asked you to come up with an innovative offer similar to Hyundai’s Assurance. This warranty allows consumers to purchase a Hyundai and if they lose their income in the next year, Hyundai will make their payments for up to [...]
It’s no secret that the game has changed when it comes to marketing in today’s economy. According to an article in The Economist, recession-hit companies are looking to the women’s market for dollars.
However, shifting your focus to women isn’t going to magically make her buy whatever you’re selling. As the Chief Purchasing Officers of the [...]
When it comes to marketing to women, we always say it’s always good when you can surprise and delight. Well, I think that the Something Store does just that. This fun and unique online store has a simple business plan: They will send you something for $10 (free shipping in the U.S.). Your something could [...]
